Jessica's latest article featured in "The CEO Magazine"

Generational labelling is meaningless and counter-productive in the workplace. Not only does such labelling create unfair biases and lead to inappropriate reactions, but in fact, there is no clear evidence to support the messages that the stereotypes convey.

Yet CEOs, managers and supervisors consistently use these stereotypes to make decisions, presuming to understand the collective tastes, ambitions, values and work habits of millions of people born in the same 20-year time span.  The result is miscommunication among team members and lower productivity.