Read Jessica's interview with Knowledge@Wharton

‘Y’ Generational Stereotypes Are Bad for Business

Generation Y, aka the millennials, now make up the largest cohort in the workforce, and the people hiring them — and marketing to them — have plenty of preconceived notions about them. But no generation is a monolithic block, and trying to fit all of them into the same pigeonhole does everyone an expensive and often demoralizing disservice, whether it is “cynical” Gen Xers or “tech-averse” members of the Silent Generation.

Jessica Kriegel works at Oracle as an organization and talent development consultant, and her new book dissecting this issue is Unfairly Labeled: How Your Workplace Can Benefit from Ditching Generational Stereotypes. She recently appeared on the Knowledge@Wharton Show on Sirius XM channel 111 to talk about why it’s so important for businesses and managers to avoid stereotypes.