Forbes: Why Marketing To Millennials And Other Generations Is Pointless by Jessica Kriegel

Generational labels amount to divisive, reductive stereotypes. You’ve heard them bandied about: Millennials are delusional, Gen Xers are cynical, baby boomers are digitally inept. Poor management and marketing decisions based on such stereotyping lead to misunderstandings, missed employment and commercial opportunities, and all the usual negative ramifications that poor communications breed. We can’t continue to narrowly label and define individuals according to broad cultural trends.