Jessica Kriegel featured in Momentology on Marketing: Why Generations is a Weak Segmenting Strategy

Maybe you’ve heard that Baby Boomers are the generation with the strongest work ethic, missing the fewest workdays, putting in the longest hours and taking only rare vacations? You may think that Millennials are fun-loving and combine work with play, seamlessly integrating an afternoon surfing with client conference calls. Millennials are natural technology wizards, are constantly online, addicted to gadgets and apps of all types because they are “digital natives”, right?

These assumptions about different generations were just beginning to flood the internet and board room conversations in 2010, the same year I began a doctoral program at Drexel University with the intention of building a career as a “millennial expert”.