Do your eyes roll when you hear the words “mission statement?” You are not alone.
Many of you work at organizations with a mission statement that is now gathering dust on a shelf, framed on a wall or, even worse, carved in stone above your portal. If the following sounds familiar, you’re in trouble: “Our mission is to be the number one (fill-in-the-blank), while driving customer satisfaction, engaging our employees in meaningful relationships and synergizing with our partners and suppliers.” Sounds like a line straight from Alec Baldwin’s character on “30 Rock.”
Employees and leaders alike are burnt out on mission statements and, frankly, customers don’t believe them. It is time — past time — to rethink the whole mission statement concept.