The Four Things Leaders Should Say Before Any Major Change
There is a common belief that people resist change. That’s a little simplistic.
People make enormous changes all the time. They move, leave careers, recover from loss, become parents, and reinvent themselves more often than we give them credit for.
People don’t resist change. They resist being changed.
Too often leaders communicate change by trying to remove uncertainty instead of building trust. They overpromise outcomes, present assumptions as facts, and act as though changing course later would undermine confidence.
This week in This Week in Culture, I share four messages I believe leaders should communicate before major change and why trust matters more than certainty.
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