Your Culture Has An Audience, And They Can Fact-Check You

by | Oct 7, 2026

Your Culture Has An Audience, And They Can Fact-Check You

Employees, customers and candidates can now compare what you say with what they actually experience.

That’s why I’m less interested in thought leadership and more interested in thought doership.

Don’t just tell me what you believe. Show me what you did about it.

This week in This Week in Culture, I’m writing about why your culture story is only as credible as the evidence behind it.

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