Adobe’s Stacy Martinet on Adaptive Leadership, Brand Trust, and Showing Up with Empathy

by Dr. Jessica Kriegel | Oct 28, 2025

This week, Jessica sat down with Stacy Martinet, Chief Communications Officer at Adobe, a global leader in digital experiences and creativity tools.

In this conversation, Stacy reflects on her career journey from journalism to marketing leadership at some of the world’s most influential companies. She shares how her early newsroom experiences shaped her communication style and why trust, transparency, and empathy are essential for modern leaders.

Stacy also unpacks how Adobe has maintained brand relevance through constant reinvention, the evolving role of marketers in building community, and what it means to lead through uncertainty—from global crises to organizational change. She offers candid insights on imposter syndrome, work-life integration, and why showing up as your full self isn’t just encouraged—it’s necessary.

About Stacy Martinet

Stacy leads marketing strategy and global communications, including worldwide media relations and communications strategy, public relations, employee communications, analyst relations and social media. Stacy joined Adobe’s Global Corporate Marketing organization in 2016 as Sr. Director of Marketing Strategy & Operations.

Before joining Adobe, she was Chief Marketing Officer of Mashable where she led integrated marketing and communications, creating a global brand and expanding the company’s B2C and B2B audiences. Stacy also led Mashable’s corporate responsibility and social good strategy, including the global Social Good Summit, which in partnership with key public and private sector partners, has branched out to become an ongoing movement with participation from 100 countries around the world and global engagement from leaders and policy makers everywhere.
Stacy joined Mashable in December 2010.

Stacy has spent her career at the intersection of media and marketing. Before joining Mashable, she spent nearly a decade in corporate communications and digital marketing at The New York Times. She was part of the team that launched the company’s first social media strategy. While at the Times, Stacy was recognized with the company’s Chairman’s Award for innovation.

Stacy was named to Folio’s Top Women in Media as a Corporate Visionary in 2015. In 2014, she received a WiCi rising Star award and in 2012, was named to PR Week’s 40 Under 40 list. Stacy has written about digital trends and marketing for publications including The New York Times, Cosmopolitan Magazine and Mashable. Stacy is a member of New York Women in Communication, where she served on the board from 2011 to 2017. Stacy is a graduate of Towson University.

LinkedIn: https://www.linkedin.com/in/stacymgreen/