Once Again, Story Trumps Data

Once Again, Story Trumps Data. More than 800,000 people have been laid off this year with little public outcry. Yet when Jimmy Kimmel was suspended, outrage spilled into boycotts and canceled subscriptions. Why? Because people connect to stories, not numbers. Data can always be countered with more data. A story reaches belief and identity. That’s what transformed Ocean Spray’s Kenosha plant in 2011. Their new plant manager didn’t start with charts. He showed employees a picture of a rusty Volkswagen—how leadership saw them—and a Porsche Carrera GT—who they could become. Progress wasn’t measured in numbers but in puzzle pieces that slowly covered the Volkswagen. The story built pride,...

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A Culture for All Generations

Disrupting the way we think about generations to attract, engage, and retain all employees

There’s a real benefit in dismantling the perceptions behind Gen Z or X, or whatever the next trendy label is! Citing extensive academic research from her book, Unfairly Labeled, Jessica provides a refreshingly enlightening and data-driven perspective on how multi-generational organizations can strip away stereotypes and and biases that hinder performance and prevent progress toward a common purpose.

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