Hello, Culture Leaders. This is your culture challenge for the week.

For the entire week, I want you to commit to starting every single meeting by stating your organization’s purpose or mission statement.

Go on repeat. You are the chief reminding officer this week.

Your job is to remind everyone why we are here, and it may feel corny, it may feel repetitive.

You may even if you’re like most leaders, feel a little embarrassed after a while saying it over and over again.

But I want you to see what happens when you do.

Take that Culture Challenge and let me know how it goes.