Hello, culture leaders. This is your culture challenge for the week.

Reach out to someone randomly on your team, someone that you don’t talk to often, and ask them what the organization’s purpose statement is. If they don’t know it, then that means you have a lot of work to do in explaining the why behind your business’s existence and how your employees connect to it.

That is one of the leading indicators in whether or not you’re creating an intentional culture that drives results. Good luck and let me know how it goes.